The Definitive Guide to Ubersuggest for SEO and Content Marketing

– A lot of people tell me hey, Neil, I can see Ubersuggest has
some tons of really cool data, and interesting features to
grow my website and traffic, but how do I use it? How do I get the most out of
it so I can get more traffic, create more content, and
rank higher on Google? Hey, everyone, I’m Neil Patel,
and today I’m going to give you The Definitive Guide to Ubersuggest for SEO and Content Marketing. (upbeat music) Now, before we get started, make sure you subscribe to this channel. That way, as we produce
more content like this, you’ll get notified. And if you’re on YouTube,
click the alert notification. So, let’s start off top to bottom. The first feature within
Ubersuggest that I want to go over is the Keyword Overview section. So the Keyword Overview
section gives you data on any keyword that you’re
looking for information on. The reason I love this, is
you can put in a keyword, it’ll tell you the volume,
the CPC, SEO difficulty, the paid difficulty, it even shows you how many links you need to
roughly rank in the top 10. Here’s the cool part. What’s unique about
Ubersuggest is it shows you how many people are
searching for the keyword on a mobile device versus desktop device. It even tells you how many people click on the SEO results
versus paid results, versus not clicking at all. It even tells you the age
demographic information on what’s the age range of the people that are searching for this query. That’s why I love the keyword overview. Now, if you dive into
the Keyword Ideas Report, this will give you a
laundry list of suggestions related to all the terms
that you’re researching. So, if you type in marketing, it’ll give you all the other
terms related to marketing. It’ll do it based off of related
keywords Google suggests, comparisons, prepositions,
the list goes on and on. Even tells you all the questions
that people are searching related to that keyword that you enter. It tells you how difficult
those keywords are to rank for, who’s ranking for them on the right side, how many links they have, how
many social shares they have, it tells you everything you know to see if you could rank for that keyword, or it’s going to be hard or easy. Now, the next report that I love, and this one’s not used enough by people, but I would recommend you
start spending more time here. If you start typing in specific keywords, the Content Ideas Report will tell you all the popular blog
posts that are popular based on that topic. And it doesn’t just break
it down on social shares. It breaks down by social
shares, backlinks, and estimated traffic. And when you go down and
click on the backlinks, or the estimated traffic, it shows you all the keywords that
that blog post ranks for, the position, the term, and
even from the backlinks, when you click down on to View All, it’ll show you every single
site and the anchor tags that’s linking to that article. This will help you create
content that’s similar to them, and you want to create better content using Brian Dean’s Skyscraper Technique. Like, you know, if someone
has a 10-story building, someone in Dubai may be like, we’re going to create
a 100-story building, and someone in China may be like, we’re going to create
a 200-story building. It’s never ending, that’s
the Skyscraper Technique, you’re outdoing other people. But the Content Ideas Report
will show you what’s popular, and just outdo them, create
something that’s 10 times better. Now, the next section of Ubersuggest is the Traffic Analyzer. You can put in any domain
name like, and it’ll show you the traffic
that that site’s getting from Google over time. Now, what’s interesting
about this report is, not only does it show you
the traffic over time, it shows you how many keywords that site ranks for over time as well. Just because a site ranks
for a lot of keywords, doesn’t mean it gets a lot of traffic. Some keywords don’t get much traffic. Other keywords get tons of traffic, and that’s what you can see in this Traffic Analyzer Overview Report. Now, if you scroll down,
you can click to Top Pages. Top Pages will show you
any of the top pages on any given domain name. You can click to see the
keywords that someone ranks for for each of those pages, right? because it gives you estimated visits, and when you click to View All,
you’ll see all the keywords. Same goes for the backlinks,
you can see all the backlinks, and the keywords that
any given page ranks for, and you can keep going to
next page to next page, and see all the pages on
any given domain name. There’s also the Keywords
Report in the Traffic Analyzer. If you put in a domain
name, it’ll show you all the keywords that a URL ranks for. And this is just a full list of keywords sorted by popularity. And this is useful because now you know what a site is targeting. Now, the next area of Ubersuggest,
is the Site Audit Report. You can put in a URL, and it’ll tell you all the SEO issues of the site. Now, here’s my favorite part
about the Site Audit Report. It breaks down, in the
recommendations area, based on errors and recommendations, what you should focus on. It puts the stuff at
the top that will have the highest impact, and is
the easiest to implement. And the stuff at the bottom, typically is harder to implement,
and has a lower impact. So, you want to do all the
stuff at the top first. Now, the last section of
Ubersuggest is the Backlink Report. Put in the domain name, it’ll show you the
backlink growth over time. Is the site growing in
backlinks, or is it decreasing? It even shows you the new and
lost links on a daily basis. Heck, it’ll even tell
you each of the links for that page, or that whole domain. Now, the very, very last
section of Ubersuggest that not a lot of people
talk about is the dashboard. The dashboard allows you to add a project. This allows you to
track your SEO progress. Is your traffic going
on, is it going down? It even tracks your
rankings on a daily basis and tells you are your
rankings going up or down, and it sends you a report. It even crawls your website for SEO errors on a weekly basis and tells
you what you need to fix. And it even looks at your competition and tells you if you’re
doing better than them, or worse than them. So that’s it to Ubersuggest. If you use all those features,
you’re going to be better off, you’re going to get more search traffic, because it’ll guide you
throughout your journey and tell you what you need to fix, and what you’re doing fine on. If you need help with your SEO, check out my ad agency,
Neil Patel Digital. If you enjoyed the video,
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